Thais Souza Nicolau is Mercado Libre's branding director for Latin America, responsible for projects in Brazil and the main Hispanic countries. The executive has more than 20 years of experience in consumer goods, retail and technology, having led marketing structures in Brazil and the United States, and worked on the strategy and management of communication campaigns, innovation projects and positioning of several brands, such as Bacardi, Hot Wheels, Fisher Price, and Burger King. Thais aims to strengthen the emotional bond of consumers by making the brand active, purposeful and close to each person's life.