As a seasoned digital marketing professional with over a decade of experience in media strategy, performance marketing, and digital transformation, I had the chance to lead strategic initiatives across various verticals, including retail, telecom, and entertainment. Also managed high-profile campaigns for brands across EMEA markets, with expertise spanning digital advertising, analytics, and campaign performance, underpinned by a BSc in Business Administration and Masters Diploma from CIM. I am also a Fellow Member of the Institute of Data and Marketing and a member of the Chartered Institute of Marketing.