Soumya leads strategy for Mindshare group (Mindshare, T&Pm, and OpenMind) in Vietnam. He has 19 years of experience in media practice, driving digital marketing transformation across India and Vietnam. With cross functional expertise, Soumya has a successful track record of creating innovative and effective media solutions across FMCG, Food, Beverages, Beauty & Wellness, Healthcare, Consumer Electronics & Durable, Automobile, Financial Products & Services, IT / Telco, Real Estate, and Retail brands. Soumya has 100+ industry awards under his belt across Global, APAC and country specific forums. He played a pivotal role in transforming Mindshare Ho Chi Minh City as one of the top 10 most awarded media agency office globally in WARC Media 100 Ranking on consecutive years. Soumya has served on jury / screening councils for several industry awards such as Effie APAC, WARC Awards for Media, MMA Smarties Global (Smarties X), MMA Smarties APAC, Advertising Club India's Emvies and Goa Fest. He is also a member of IAB SEA+India's Academy Council.