Soumya leads digital strategy for the Mindshare group (Mindshare, mSix&Partners, and OpenMind) in Vietnam. He has 17+ years of experience in leading digital practice and driving digital marketing transformation across markets such as India and Vietnam.

With cross-functional expertise across digital verticals, Soumya has a successful track record of creating innovative and effective digital solutions for advertisers across FMCG, Mobile, Technology, Automobile, BFSI, Real Estate, and Telco industries.

Soumya has 100+ industry awards under his belt across Global, APAC, and country-specific forums. He played a pivotal role in transforming Mindshare Ho Chi Minh City as one of the top-10 most awarded media agency offices globally in 2021 and 2022 (WARC Media 100 Ranking).

He has also served on jury/screening councils for several industry awards such as WARC Awards for Media, Effie APAC, MMA Smarties Global (Smarties X), MMA Smarties APAC, and Advertising Club India's Emvies and Goa Fest.