Professional with 20 years of experience, both in Brazil and abroad (France), in multinational consumer goods companies and also as an entrepreneur. Currently, he is responsible for the marketing and communication of Kraft Heinz Brazil, ahead of the brands Heinz, Hemmer and Quero. With a degree in business administration from FEA-USP and a postgraduate degree in marketing from ESSEC Business School in France, Cecília has worked for food giants such as Ambev, where she stayed for three years, Lu France (now at Mondelēz) and also worked for five years as Brand Manager at BRF, where she held the position of Executive Marketing Manager for the two largest brands (Perdigão and Sadia).