Elyse Estrada is a seasoned sales and marketing leader with over two decades of experience in digital marketing, renowned for her ability to build high-performing teams and drive exceptional client outcomes. As Vice President, Client Experience & Performance at Yahoo, she is instrumental in shaping the client journey and operational excellence for Yahoo Ads, overseeing all aspects of account management and operations. Elyse's extensive background includes a pivotal role as Chief Marketing Officer (CMO) at Aleph, a leading global enabler of digital advertising. During her tenure, she was responsible for developing Aleph’s brand identity from scratch amidst rapid global expansion, aligning messaging across diverse regions including LATAM, Central & Eastern Europe, and APAC, and navigating acquisitions while ensuring brand consistency. She also leveraged her decade-long industry connections to strengthen relationships with key partners like Google, Meta, Microsoft, Snapchat, TikTok, Spotify, and Twitch. Furthermore, Elyse demonstrated remarkable resilience and adaptability by leading Aleph through market turbulence that disrupted IPO plans, restructuring teams multiple times to adapt swiftly to the dynamic digital media and tech landscape. Her passion lies in fostering a culture of collaboration, innovation, and continuous improvement, leveraging her expertise in organizational design and people management. She has a proven track record of mentoring and inspiring countless talented professionals globally, having successfully managed teams with employees from over 30 different countries. This global perspective underpins her deeply client-centric approach, ensuring superior performance and engagement. Her comprehensive experience in digital marketing, coupled with her leadership in driving brand strategy and operational efficiency at both Aleph and a leading global technology and media company like Yahoo, makes her an ideal candidate for the Smarties Screening Council, where her objective insights and deep industry knowledge can contribute significantly to recognizing innovation in modern marketing.