Boasting an extensive 15-year tenure within the industry, paired with a solid 13-year academic journey in sales and marketing, my career arc is both diverse and profound. This experience is further enriched by my influential role on the Harvard Business Review's advisory board. My expertise lies at the unique intersection of in-depth theoretical research and practical, real-world application. Fueled by a fervent passion for translating academic insights into pragmatic solutions, I specialize in innovating within the nuanced and dynamic business terrains of Vietnam and Southeast Asia, striving to drive meaningful, tangible results in these vibrant markets."