Driven by challenges and learning opportunities, I'm a intrapreneur executive, with over 20 years of experience in different roles and industries. I believe people + data + process can transform any business and have applied this logic leading teams through my career. Multi-skilled professional, I'm currently Sr Marketing Director at The Heineken Company, leading connections strategy. I also have a strong background with media, BI, marketing, e-commerce, and digital businesses - usually in media/digital roles for WMccann, Artplan (Brazilian agency), publishers and The Coca-Cola Company, and in management roles for Kolab and Melhoramentos, with startup and turnaround experience. Solid and multidisciplinary academic background, with BA degree in Communications and an Executive MBA.