With 30 years’ experience in the Technology & Media industry, Mascha Driessen is an award-winning strategic international leader.

An experienced manager in building businesses at big tech in an environment of constant change, Mascha thrives in Innovation Management that harnesses state-of-the-art technology to positively impact strategies, business models and monetization.

Mascha’s career around advertising spans across TV broadcasting (RTL), TV Production (Endemol Shine), and Online (Google, YouTube and Microsoft: Search, Display, Programmatic, CTV/Netflix, Gaming: Xbox/Activision Blizzard King).

Mascha is passionate about new technology and developments in Generative AI lie at the heart of what she evangelizes for businesses to embrace and apply. Mascha was rewarded with the prestigious Global OC Award at Google and twice with the Microsoft Circle of Excellence Platinum Award, most recent one for Global Top Team.

Experienced as a board member of several associations, Mascha is also a seasoned speaker, having presented at numerous international conferences across four continents.