Never one to choose the chosen route, Rajib gave masters in geology a miss in favour of a degree in applied art.

Rajib is a multi-awarded advertising professional with a career spanning over 20 years across leading advertising agencies in SE Asia and India, honored as jury members in various international award shows, a mentor for young creative minds and speaker at various universities. Rajib was ranked hottest creative in Vietnam by Campaign Brief Asia 2011. He launched Studio Ten (S10), a Design & Thinking agency in early 2020. Apart from S10, his interest in visual art, sculpture, actively involvement in community events and social cause to serve meaningful purpose keeps him busy.

Over the years, he has worked on groundbreaking, award-winning, business solution producing campaigns for the likes of Coca-Cola, Qatar Airways, World Health Organization, Vinaphone, P&G, GSK, Sentosa Island, Unilever, AirAsia, Samsung, Prudential insurance and so on across South and South-East Asia.