Cyrus Shroff serves as the Vice President & Head of the BFSI Industry Vertical at Performics India, bringing over 15 years of expertise as a Digital Marketing Leader. His experience spans both agency and brand roles, demonstrating deep proficiency in the digital landscape. Over nearly 14 years, he has excelled in leadership positions, consistently delivering strategic insights and innovative solutions.

Holding an MBA in Marketing Management from NMIMS University, Cyrus combines his domain expertise with a passion for data and technology. Renowned for his customer-focused approach and visionary leadership, he is a respected thought leader in the industry, having led diverse teams and crafted cutting-edge digital strategies across sectors including BFSI, Pharma, E-Commerce, Entertainment, and FMCG. His proficiency covers the entire direct-to-customer marketing funnel, from customer acquisition to retention strategies.

In the past decade, Cyrus has played a pivotal role in identifying new digital business opportunities and implementing best practices for prominent Indian and international conglomerates. He has worked with leading names such as Citibank, Axis Bank, Union Bank of the Philippines, HDFC Bank, Thomas Cook, SOTC, Mahindra & Mahindra, Johnson & Johnson, Marico, BookMyShow, ZEE5 India, and Tata CLiQ, consistently driving significant business growth.

Cyrus's commitment and achievements have earned him recognition as one of the Top 25 DigiPro Agency Leaders in India by Digital Stallions, underscoring his dedication to clients and his keen interest in emerging trends within the digital media landscape.