Osman Albora is a seasoned Sales & Marketing Professional with a wealth of experience spanning over 20 years in the FMCG and Consumer Electronics industries having worked in regional & global roles while based out of UAE, Switzerland, and Turkey. Currently leading as the Category Director for Nutrition and Juices at The Coca-Cola Company, he plays a pivotal role in driving growth within this category in EME. Throughout his career, Osman has consistently focused on delivering integrated marketing solutions that drive both top-line and bottom-line growth for the organizations that he's been a part of. He has a proven track record of not only enhancing sales and revenues but also effectively meeting specific needs and objectives. Having honed his skills at various stages of the marketing and sales journey, Osman is well-versed in the intricacies of navigating ever-changing market dynamics. His adaptability and keen insights into the digital landscape have positioned him as an advocate for the significance of e-commerce and performance marketing in today's evolving media landscape.