Heloisa Goldman | MMA Global

Heloisa Goldman

Heloisa Goldman
Media and Performance, EVP
Leo Burnett

Executive with more than 20 years of experience in Communication and Marketing, working for global brands in various segments such as: telecom, CPG, electronics in advertising agencies (JWT, Ogilvy and Leo Burnett) and industry (Unilever and Telefonica). Media Jury in Cannes Lions 2023.

 

She has a track record in global leadership and knowledge in Latam media markets. Strategic and analytical approach, business oriented, data driven, interested in developing highly innovative marketing initiatives, focused on convergence and multi-platform strategy. Collaborative and transversal leadership style, people-driven, team player, hands on, being recognized for the balance between results and empathy in dealing with people in a learning and collaborative environment

 

. Graduation in Advertising – Metodista University of São Paulo – Completed in 1996
. Fluent English and Intermediate Spanish.
. Teached media course at Miami ad School – ESPM – Bootcamp;
. Fest’UP (Faap) Speaker;
. Graduated by Publicis Groupe – Le Grand Studio #1 of 2021
. Course, Business Acceleration – Hyper Island 2016
. Course, Team Leadership in the Digital Age – Hyper Island 2018
. European citizenship