Agenda | MMA



Thursday, October 21

09:00 AM – 09:45 AM

Registration, Booth Exhibition, and Event Networking

09:45 AM – 09:50 AM

Opening Remarks by MMA Indonesia Country Head & Board Member

Country Head and Board of Director Indonesia
MMA Indonesia

09:50 AM – 10:00 AM

Welcoming Remarks by MMA Indonesia Board Chairperson

CEO & President Director
PT. Unilever Indonesia Tbk.

10:00 AM – 10:30 AM

CEO-CMO Panel : Modern Marketing - From Cost Center to Value Generator

Do you personally, or your organisation overall, still believe that the marketing department and everything around it is purely a cost centre or something more? This session will focus on how to transform marketing departments from cost centres to value generators by implementing best practices of marketing strategies, tech adoptions, and internal communication to ensure that the end consumers feel the connect and maintain loyalty towards your organization as they build trust by experiencing the Value you bring to them into their daily lives.

CEO & President Director
PT. Unilever Indonesia Tbk.
President Director
Nestlé Indonesia
President Director
PT Bank HSBC Indonesia
MMA India Board Member; Managing Director, APAC

10:30 AM – 11:00 AM

Marketing Growth Frameworks Rethink by MMA Global CEO

11:00 AM – 11:30 AM

The Future of Commerce

As we head to 2022, we have witnessed some key changes on how consumers approach commerce. Today, they no longer ‘go shopping’ - they are ‘always shopping’. They actively seek inspiration for joy and commerce through content to help recuperate from these challenging times. The future of commerce is taking shape in the palm of our hands; and here in our session we will talk about some notable strategies to leverage the emerging opportunities, and how brands should be preparing to thrive in the new realities.

Head of Brand Partnerships
General Manager Marketing
PT. Cisarua Mountain Dairy
General Manager
Publicis Media
Head of Business Marketing
In Partnership With:

11:30 AM – 12.00 PM

The Future of Audio Is Now

The shift toward streaming audio is dialing up. While digital audio has been on the rise for years, recent changes in how the world lives and works has given audio an entirely new role in people's lives. Learn what's in store for the future with Spotify as we uncover who's driving our innovation, why audio is more important now than ever, and what opportunities lie ahead for brands and advertisers!

Regional Head of Sales - SEA, HK & TW
In Partnership With:

12:00 PM – 12:15 PM

Lunch, Booth Exhibition, and Event Networking

12:15 PM – 12:30 PM

Launch of MMA Indonesia Modern Marketing Reckoner 2021

Country Head and Board of Director Indonesia
MMA Indonesia
Program Head and Content Researcher
MMA Indonesia

12:30 PM – 01:00 PM

CEO-CMO Panel : Digital Commerce in Indonesia: Keeping The Momentum of Growth

During the Covid19 pandemic, The Ministry of Cooperatives and Small and Medium Enterprises (SMEs) of the Republic of Indonesia recorded a 26% increase in online shopping. Both customers and sellers were forced to digitalise their activities due to restrictions and travel bans. With vaccines being distributed the number of cases are flattening and physical stores are re-opening, are we now expecting a decline in Digital Commerce transactions? How should marketers keep the momentum of growth in Digital Commerce? Join this panel as they discuss what is happening and what to expect in the Digital Commerce landscape.

Chief Commercial Officer
VP of Marketplace
President Director
L'Oreal Indonesia
Head of e-Commerce, Indonesia
In Partnership With:
In Partnership With:

01:00 PM – 01:30 PM

Discovery Commerce: An Inspiration for Demand Generation

New habits are shifting shopping behavior. Empowered by discovery in social media today people don’t go shopping, people are always shopping. The key to a successful commerce strategy in 2022 will be to understand how consumers discover new products online and the influence of interests, inspiration and personalization on shopping decisions.

Client Partner FMCG
Ecommerce Sales Director
Reckitt Indonesia
Chief Strategy Officer - Media and Performance
Dentsu Indonesia
In Partnership With:

01:30 PM – 02:00 PM

How Gaming is Shaping The Future of Modern Marketing

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. 

The stereotype of gamers is changing across all age groups and social demographics; It's more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement to advertisers especially during the recent COVID times. Join this discussion to understand how brands can communicate effectively within this massive gaming ecosystem.

Country Manager Indonesia
SVP – Head of Brand Management & Strategy
Indosat Ooredoo
Group Marketing Director Asean & South Pacific
The Coca-Cola Company
Head of Marcomm
Samsung Indonesia - IM
Managing Partner
Omnicom Media Group
In Partnership With:

02:00 PM – 02:30 PM

Ethical Audience Targeting in the Era of Privacy Compliance

As consumers traverse an increasingly fragmented digital landscape, how can brands keep track of all their interactions across multiple platforms and channels? From OTT to telecommunications, customer touchpoints are only growing yet the customer journey is becoming increasingly convoluted. Amid the incoming deprecation of third-party cookies and increasingly stringent data protection frameworks, customer tracking, as we once knew it, will come to an end. To stay ahead, brands need to leverage data marketplaces that are designed to source, activate, and monetise consumer data in an ethical manner. This session will unpack why collaborative data marketplaces are the key to sustaining high-quality brand-customer relationships in a privacy-first world.

Co-founder and CEO
In Partnership With:

02:30 PM – 03:00 PM

Keeping Contextual Modern Marketing in a Privacy-First Era

It will be a challenging jugle when trying keeping our customers' privacy in one hand, and maintaining advertiser and publisher value int the other. We are here togehter to see how to keep our marekting in context in this new Privacy-First era.

Country Head of GrabAds
Country Director - Digital & Media
L’Orèal Indonesia
Chief RevX Officer
RevX powered by Affle
Havas Group Indonesia
In Partnership With:

03:00 PM – 03:30 PM

Life After Cookies : What Comes Next

2022 marks a new era for digital marketers, the world without cookies. The big question is how marketers will survive in developing consumer interactions without breaching their consumer's privacy? This session would bring you various point of views, strategies, and alternative solutions for marketer to find the opportunities in a world without cookies.

Director of Trading
The Trade Desk
Head of Brand and Media
Burger King Indonesia
Head of Consulting APAC
Digital Lead
In Partnership With:

03:30 PM – 04:00 PM

Digitalized Healthcare for Better Indonesia

Healthcare is one of the key industries in re-establishing Indonesia's growth now and after the pandemic. However, this industry is one of those impacted the most. How can the industry answer the coming challenges? In this session we will discuss how key players can implement digital technology towards a healthier indonesia.

AXA Financial Indonesia
Chief Commercial Officer
Siloam International Hospitals
Chief Strategy Officer
Hello Health Group

04:00 PM – 04:30 PM

MOSTT Research Study: How Marketing Organizations Can Drive Growth

The MMA MOSTT initiative findings, recently published in the Harvard Business Review, show how modern marketing organizations create value. While there are many opportunities to create value, most organizations struggle to effectively realize their growth potential via planning and executing the required capability agenda.

In this session, Neil Morgan, Professor of Marketing, Kelley School of Business, Indiana University will use benchmarking data to show how alignment between the chosen value configuration and capabilities required to enable this is a strong growth driver, and discuss key barriers and solutions to achieving this in practice.

PetSmart Distinguished Chair in Marketing
Kelley School of Business, Indiana University

04:30 PM – 05:30 PM

Booth Exhibition and Event Networking

Friday, October 22

09:00 AM – 09:45 AM

Registration, Booth Exhibition, and Event Networking

09:45 AM – 09:50 AM

Opening Remarks by CEO of MMA Global

09:50 AM – 10:00 AM

Welcoming Remarks by MMA Indonesia Board Member

Chief Commercial Officer

10:00 AM – 10:30 AM

Crafting an Edge of Experience with Next-Gen Technology

There are imminent pain points and challenges of the current technology that affect customer experience. Hence, the next generation technology will be essential to solve these problems as well as to improve further the experience. All of the new use cases enabled by this next generation technology will transform ‘traditional marketing’ into ‘immersive marketing’.

CEO smartfren. BUSINESS
smartfren. BUSINESS
In Partnership With:

10:30 AM – 11:00 AM

Discover The Cultural And Conversation Trends Shaping The Future in Indonesia

The world around us is changing. Fast. But how fast? And where is it all going? Millions of conversations are taking place on Twitter everyday.

In this session, Dwi Adriansah, Country Head, Indonesia, Twitter will reveal the Twitter Trends Indonesia research where we analysed millions of Tweets from Indonesia over the last three years to get a better understanding of what Indonesians on Twitter are talking about. We will reveal the six cultural and conversation trends on Twitter in Indonesia that are shaping our future and show how brands can stay ahead of what's happening and engage with these conversations in a meaningful way.

Country Head Twitter Indonesia
In Partnership With:

11:00 AM – 11:30 AM

Future-proofing Your Advertising: Leveraging Deterministic Audiences on Programmatic

The conversation aims to provide insights for marketing decision-makers and practitioners about the evolving needs of data and targeting in the world of programmatic advertising.

Head of Digital Transformation
Global VP & Group Head, Brand & Agency Partnership
Partner & Head, Performance Marketing
Head of Google Marketing Platform
Director - Digital Native & Performance SEA
In Partnership With:

11:30 AM – 12:30 PM

Lunch & Friday Prayer, Booth Exhibition, and Event Networking

12:30 PM – 12:45 PM

Modern Marketing in Indonesia : The Use of Mobile In The Digital Marketing Mix

The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Managing Editor, Research & Rankings
In Partnership With:

12:45 PM – 01:15 PM

CEO-CMO Panel : Leadership and Management in the Digital Era

In an organisation, whose role is it to prepare and execute Digital Transformation? What are the main challenges and opportunities for leaders and managers in transforming the business? This session will give you insights from leaders of various organisations that succeeded in leading the transformation.

Chief Brand Officer
PT. Smartfren Telecom Tbk.
President Director & Country Chair
Shell Indonesia
Chief Operating Officer
iProspect Indonesia
Country Director
Chief Commercial Officer
TheAsianParent Group

01:15 PM – 01:45 PM

Reinventing Customer Centric Solution for MarTech And AdTech Through Collaboration

In a world where information flows dinamically and endlessly, it is very overwhelming for brands to keep track of the changes. Collaboration with other digital practitioner or start up, could help enhance the Martech and Adtech Industry to better fits with specific needs.

SVP Digital Advertising and Banking of Telkomsel
PT. Telekomunikasi Selular (TELKOMSEL)
Chief Marketing Officer
PT. Global Digital Niaga (
Founder of Cek Toko Sebelah App
Winner of DigiHackAction 2021
Founder and CEO of
In Partnership With:

01:45 PM – 02:15 PM

Industry Trends in OTT & Streaming

What is happening in the OTT & Streaming Industry? What are the coming trends? How can they help your brand to create more value for both you and your customers? Join us to learn more.

Managing Director of EMTEK, and CEO of Vidio
Head of Media, Indonesia and SEAA & Head of Digital Hub, Indonesia
Country Manager, Indonesia
The Trade Desk
Senior Vice President, APAC
Integral Ad Science

02:15 PM – 02:45 PM

Never Forget The Power of Creative Content

Marketers have been busy optimizing CTR, CPA, CPV, CPM, etc. Whlie we are getting closer to an era where data and privacy are getting more regulated, those KPIs would be harder to reach than ever. This upcoming reality should waken us up and back to the basic of communication studies. How we can create meaningful messages for the audience?  This session would remind and refresh our consciousness of the power of creative content to engage the audience.

SVP, Marketing & Communication Head
BCA Digital
Group Managing Director
DM Pratama Communications
Creative Director
Founder and Chief Executive Officer
Indonesian Digital Association

02:45 PM – 03:15 PM

CEO-CMO Panel : Shape The Future With The Evolving Consumer Behavior

A report from McKinsey stated that the digitisation of consumer interaction has accelarated by 4 years in APAC region. New behaviors evolved as a result of this leap in digtial adoptions. It is really important for brands' future strategy to understand which of these new behaviors will last and become the 'new normal' and which will revert to the 'old normal' . The all-marketer panel will share point of views on how they plan to shape the future with the evolving consumer behavior.

President Director
PT. Mondelez Indonesia
Paragon Technology And Innovation
Marketing Director
Head of Marketing Brand & Customer Experience
General Manager
Innocean Worldwide Indonesia

03:15 PM – 03:45 PM

A New Era in the Responsible & Sustainable Marketing Development

Businesses nowadays are not only obliged to generate more value for their shareholders, but also to improve societal and environmental conditions ecologically and economic. Sustainability is built on the assumption that developing such strategies foster company longevity. As the expectations on corporate responsibility increase, and as transparency becomes more prevalent, companies are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough.

This session will focus on the above topic and bring Indonesia into the limelight on it for organisations that are looking into a better tomorrow.

Communication Director
Nestlé Indonesia
Marketing Director
ExxonMobil Indonesia
Marketing Director
Godrej Indonesia
Chief Strategy Officer
Ogilvy Indonesia

03:45 PM – 04:15 PM

How to Overcome Challenges in The Media World as We Enter The Year Ahead and Onwards

Gone are the heydays for media owners, while duopoly takes away viewership and ad expenditure in the 21st century. With such challenges in place, how can a media company stay relevant and be successful in this era? We invite a few prominent figures from the industry to share their views on this very topic.

Chief of Digital Officer
KG Media
Chief Strategy & Digital Officer
Director of Operations
Masima Radio Network
Head of Business Development
IDN Media
Country Director, Indonesia

04:15 PM – 04:45 PM

Esports: The Next Level of Integration With The Market

Esports is a category that not only pushes massive awareness and engagement with the Millenials and GenZ but, also uniquely allows brands to build relationships with them for longer Customer Lifetime Value. Brands who tap into Esports categories have vast opportunities to be part of the daily lives of millions of Esport-fans. This session will focus on how brands are maximising this space.

EVOS Esports
Head of Social & Livestreaming
Lazada Indonesia
Managing Director
FAB Indonesia

04:45 PM – 05:15PM

Metaverse is the Medium

Marketers who are waiting for the Metaverse to arrive are already late to the game. Early components of the virtual realm are here and thriving in the form of Web3 activations. Understanding Web3 and the future of a decentralized, user-curated internet has never been more important.

Join Culture Group founder Michael Patent as he introduces the Metaverse marketing ecosystem, and everything marketers need to know the find the customer where they will be tomorrow, not where you found them yesterday.

Founder & President
Culture Group
In Partnership With:

05:15 PM – 06:00 PM

Booth Exhibition and Event Networking

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