Agenda | MMA

 

 

Day 1

09:45 AM – 09:50 AM

Opening Remarks by MMA Indonesia Country Head & Board Member

Country Head and Board of Director
MMA Indonesia

09:50 AM – 10:00 AM

Welcoming Remarks by MMA Indonesia Board Chairperson

CEO & President Director
PT. Unilever Indonesia Tbk.

10:00 AM – 10:30 AM

CEO-CMO Panel : Modern Marketing - From Cost Center to Value Generator

Do you personally, or your organisation overall, still believe that the marketing department and everything around it is purely a cost centre or something more? This session will focus on how to transform marketing departments from cost centres to value generators by implementing best practices of marketing strategies, tech adoptions, and internal communication to ensure that the end consumers feel the connect and maintain loyalty towards your organization as they build trust by experiencing the Value you bring to them into their daily lives.

10:30 AM – 11:00 AM

Marketing Growth Frameworks Rethink by MMA Global CEO

11:00 AM – 11:30 AM

An MMA Impact Indonesia 2021 Session : Presented by TikTok

In Partnership With:

11:30 AM – 12.00 PM

Industry Trends in OTT & Streaming

What is happening in the OTT & Streaming Industry? What are the coming trends? How can they help your brand to create more value for both you and your customers? Join us to learn more.

12:00 PM – 12:30 PM

Lunch Break

12:45 PM – 01:00 PM

Launch of MMA Indonesia Modern Marketing Reckoner 2021

Country Head and Board of Director
MMA Indonesia
Program Head and Content Researcher
MMA Indonesia

01:00 PM – 01.30 PM

CEO-CMO Panel : Digital Commerce in Indonesia: Keeping The Momentum of Growth

During the Covid19 pandemic, The Ministry of Cooperatives and Small and Medium Enterprises (SMEs) of the Republic of Indonesia recorded a 26% increase in online shopping. Both customers and sellers were forced to digitalise their activities due to restrictions and travel bans. With vaccines being distributed the number of cases are flattening and physical stores are re-opening, are we now expecting a decline in Digital Commerce transactions? How should marketers keep the momentum of growth in Digital Commerce? Join this panel as they discuss what is happening and what to expect in the Digital Commerce landscape.

01:30 PM – 02:00 PM

An MMA Impact Indonesia 2021 Session : Presented by AdColony

In Partnership With:

02:00 PM – 02:30 PM

The Current state of MarTech in Indonesia and What's Next

Stay up-to-date with this session on the existing MarTech landscape and technology, and prepare for future MarTech trends and upcoming technology/solutions for you to implement.  Do not miss this session as your competitors are always one click away. 

02:30 PM – 03:00 PM

The Rising Audio Technology and How It's Changing Modern Marketing

We will walk you through the path of how Voice AI would become a game changer in Modern Marketing. We will see how it shapes new consumer behaviour, and how it should impact Marketers strategy to integrate Voice AI into their customers' journey.

03:00 PM – 03:30 PM

An MMA Impact Indonesia 2021 Session : Presented by Aqilliz

In Partnership With:

03:30 PM – 04:00 PM

Keeping Contextual Modern Marketing in a Privacy-First Era

It will be a challenging jugle when trying keeping our customers' privacy in one hand, and maintaining advertiser and publisher value int the other. We are here togehter to see how to keep our marekting in context in this new Privacy-First era.

04:00 PM – 04:30 PM

Opportunities For Marketers In A World Without Cookies

2022 marks a new era for digital marketers, the world without cookies. The big question is how marketers will survive in developing consumer interactions without breaching their consumer's privacy? This session would bring you various point of views, strategies, and alternative solutions for marketer to find the opportunities in a world without cookies.

04:30 PM – 05:00 PM

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track. In partnership with AppsFlyer, the MMA conducted research with marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow.

SVP – Head of Insights & Research
MMA

Day 2

09:45 AM – 09:50 AM

Opening Remarks by MMA APAC Managing Director

MMA India Board Member; Managing Director, APAC
MMA APAC

09:50 AM – 10:00 AM

Welcoming Remarks by MMA Indonesia Board Member

Chief Commercial Officer
Go-Jek

10:00 AM – 10:30 AM

CEO-CMO Panel : Leadership and Management in The Digital Era

In an organisation, whose role is it to prepare and execute Digital Transformation? What are the main challenges and opportunities for leaders and managers in transforming the business? This session will give you insights from leaders of various organisations that succeeded in leading the transformation.

10:30 AM – 11:00 AM

Never Forget The Power of Creative Content

Marketers have been busy optimizing CTR, CPA, CPV, CPM, etc. Whlie we are getting closer to an era where data and privacy are getting more regulated, those KPIs would be harder to reach than ever. This upcoming reality should waken us up and back to the basic of communication studies. How we can create meaningful messages for the audience?  This session would remind and refresh our consciousness of the power of creative content to engage the audience.

11:00 AM – 11:30 AM

A New Era in the Responsible & Sustainable Marketing Development

Businesses nowadays are not only obliged to generate more value for their shareholders, but also to improve societal and environmental conditions ecologically and economic. Sustainability is built on the assumption that developing such strategies foster company longevity. As the expectations on corporate responsibility increase, and as transparency becomes more prevalent, companies are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough.

This session will focus on the above topic and bring Indonesia into the limelight on it for organisations that are looking into a better tomorrow.

11:30 AM – 12:30 PM

Lunch Break & Friday Pray

12:30 PM – 12:45 PM

The State of Modern Marketing : A Report By WARC & MMA Indonesia

Managing Editor, Research & Rankings
WARC

12:45 PM – 01.15 PM

CEO-CMO Panel : Shape The Future With The Evolving Consumer Behavior

A report from McKinsey stated that the digitisation of consumer interaction has accelarated by 4 years in APAC region. New behaviors evolved as a result of this leap in digtial adoptions. It is really important for brands' future strategy to understand which of these new behaviors will last and become the 'new normal' and which will revert to the 'old normal' . The all-marketer panel will share point of views on how they plan to shape the future with the evolving consumer behavior.

01:15 PM – 01.45 PM

Rediscovering Indonesia's Travel and Tourism

During the pandemic, the tourism sector lost approximately IDR59 trillion in revenue. This sector not only contributes more than 5% of Indonesia's GDP but also absorbs 10% of workforce employment. One of the key factors in recovering the tourism sector is how to convince the market that travelling is safe and that the tourism industry is concerned with Cleanliness, Health, Safety & Environment Sustainability. What role can Modern Marketers play in solving this challenge?

01:45 PM – 02:15 PM

Digitalized Healthcare for Better Indonesia

Healthcare is one of the key industries in re-establishing Indonesia's growth now and after the pandemic. However, this industry is one of those impacted the most. How can the industry answer the coming challenges? In this session we will discuss how key players can implement digital technology towards a healthier indonesia.

02:15 PM – 02:45 PM

eSports : Next Level

02:45 PM – 03:15 PM

Digital Transformation in Rural Economy

Infrastructure and talent are important factors for equitable Digital Transformation. While Indonesians in big cities are highly digitalised and facilitated in so many aspects, there are 70 million Indonesians that have difficulty accessing the internet due to infrastructure limitations. On the other hand, Indonesia needs 600 thousand digital talents each year. Let us see how digital players are playing their part to help Digital Transformation in Rural Economy
 

03:15 PM – 03:45 PM

The Contextual Influencer Marketing

03:45 PM – 04:15 PM

The Accelerated Cashless Society

A study by Visa stated that the pandemic is accelerating the cashless society in Indonesia by four years. Habits are changing. What about the market itself as an ecosystem? Why is COD still an option? Why did the cash provided for Eid in 2021 increase compared to 2020? This session will offer different points of view regarding a cashless society from players across the ecosystem.

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