Eugene Yap | MMA
Eugene Yap
Head of Consulting APAC
Epsilon

Eugene has more than a decade of experience working with senior marketers and sales leaders to drive business growth with data and technology.  He currently heads Strategy Consulting for Epsilon APAC, where he works with clients to build customer engagement and loyalty and optimize the use of marketing technology.  Previously, Eugene was responsible for building the Digital Consulting Practice for Kantar Asia, and has led various engagements with brands like Microsoft, Nestle, Changi Airport Group, IHG and Starbucks.  Eugene’s extensive portfolio of work spans across Commercial Excellence and Loyalty, Customer Experience, CRM, Marketing Analytics and Digital Innovation.

Eugene graduated from the National University of Singapore with a First-Class Honors in Computing and obtained his MBA at INSEAD Business School.