Toni Darusman | MMA
Toni Darusman
Head of Marketing Brand & Customer Experience
CIMB NIAGA Bank
@TDarusman

Total 20+ Years in Brand Marketing in Indonesia and Asia (HK and Malaysia), Toni was assigned in various Marketing roles. Started with Sampoerna/Philip Morris Asia, 2 Years holding Regional Brand manager in HK and last position as Marketing Manager A Mild. Joined The Coca-Cola Company in Indonesia as Marketing Manager Coke and helped growing the brand equity with various brand activations; building global brand, made locally relevant. Took role in Heineken as Marketing Director where he introduced Digital Marketing and premiumnize Heikenen and rejuvenate Bintang Beer as the no.1 beer in Indonesia.

He also worked in GSK Asia as Area Marketing Director and then Indosat Ooredoo as SVP Marcom before joining Bank Danamon as Chief Marketing Officer in 2016-2018, rebuilt Danamon Bank image, introduce Brand proposition and new activation platform. Took greater challenge to lead bigger team, building stronger brand equity & digital banking presence His current position now as Head of Marketing, Brand, Communication at CIMB Niaga since 2018 and expanded role to also lead CX for the Bank until Today. 

Toni received several recognitions over the past Years, voted as Asia’s Top50 Brand Leaders by CMO Asia in 2017.

Toni finished his PostGraduate studies at Liverpool University, UK. Married with 2Kids. Love to travel around the world seeing new places, running and watching Football games and MotorRacing.