MMA Impact Indonesia 2021 is part of the MMA Global series hosted in several global markets designed to help enhance and build marketing capabilities. This event brings together the complete advertising and marketing ecosystem of brands, marketers, agencies, media, publishers, tech enablers, telecommunication companies, research agencies and others to discuss, learn, and accelerate the upcoming trends to #ShapeTheFuture of modern marketing.
As we are all aware, the global conditions since the past year and the rise of COVID cases in Indonesia since Mid-June this year, has boosted digitalisation in many sectors by several years, raising the customers’ expectation of any brand’s digital capabilities. There is also no doubt that the imposed isolation changed consumer behaviours and media consumption, forcing international and local brands to rethink how they should engage and serve this new stay at home consumer. Let’s not forget that, even though digital commerce transactions are growing, we are also witnessing the decrease in consumption patterns. This becomes a challenge for marketers and brands to maintain the right balance between the increasing overall expenditure on their side, including the hike in cost of raw materials-packaging, and shifting towards the modern digitized world by creating trustworthy interactions with consumers and respecting their data privacy. The way forward forces marketers to be “cautiously optimistic” in navigating their business and looking after their customers in every possible way.
Featuring global, regional and national thought leaders, MMA Impact Indonesia 2021 will highlight innovative and effective modern marketing strategies in every session covering vast topics across 2 days of virtual event being held this October dated 21st and 22nd. This event will also feature case studies from agile industry experts that have pivoted brilliantly to examine the long-term impact of the crisis we are still facing.