Mother of three, Born in Makassar grew up in difference province but ended up in Jakarta. Graduated from FISIP University of Indonesia, majoring Communication. Started career in Lowe/ Lintas then continue to pursue her passion for Marketing & Communication in major multinational company such as BBDO Indonesia & Ogilvy Action/ Bates 141. After almost 10 years in Agency world, decided to pursue career for Marketing in Danone Indonesia - Nutrition, has handled Nutrilon Royal - Life is an adventure campaign up to Bebelac - You're my everything digital campaign. Joined Samsung in 2019 to shape Gen Z Marketing for Smartphone category.