Sitaresti Astarini | MMA
Sitaresti Astarini
Head of Business Marketing
TikTok

Sitaresti is TikTok Head of Business Marketing in Indonesia, responsible for the company's B2B marketing strategy for the country, working closely with TikTok's Global Business Solution team. She has 9 years of experience in marketing, PR, inbound and digital marketing. Prior to TikTok, she has spent 6 years in a global management consulting firm, YCP Solidiance, where she led the company's marketing strategies across Asia Pacific. During which she advised 1000 firms and multi-national companies on their marketing and digital initiatives in Asia. She also drove the marketing division at GetCraft, the first content marketing marketplace in Southeast Asia. LinkedIn profile: https://www.linkedin.com/in/sitarestiastarini/