Roberto Saputra | MMA
Roberto Saputra
Chief Brand Officer
PT. Smartfren Telecom Tbk.

Roberto is a believer in continuous learning, and change for good. Over the decades, he has evolved multiple brands globally; including Unilever, Coca-Cola, smartfren.

He is a public figure and a specialist in creating wow moments and optimizing ROI with human-centered design. From brand strategy, communication, product innovation to scaling up future-ready omnichannel solutions, he has led various record-breaking business turnarounds.

A forward thinker, he has created multiple scalable and sustainable IPs. The most recent being the WOW for smartfren; which creates engagement and experiences and also spreads goodness.

His playbook over the years has shown a global mindset, with a scalable impact, while leveraging local mindsets and culture.