Fahroni Arifin is an expert in brand & marketing communication with 16+ years of experience. Currently leading the Brand Management & Strategy Group at Indosat Ooredoo and responsible in bringing the IM3 brand transformation. Before joining Indosat Ooredoo, Fahroni served at Hutchison 3 Indonesia, managing the brand revamp of 3 (Tri) in 2016-2018. He built his career in several global advertising agencies such as Leo Burnett Indonesia, BBDO Indonesia, Innity Indonesia, Ogilvy & Chuo Senko Indonesia where his expertise spans all aspects of marketing both traditional and digital.