With over 15 years of experience in Advertising, Media Planning, Media Sales, Business Development, Mobile and Ecommerce I have worked in both start-up ecosystems and MNC companies. With initial experience in client servicing on FMCG brands and then the digital bug bit. Worked on creating websites, shortcodes, Google SEM and display. Expert in mobile business from user acquisition strategies (APP Installs), retention and CRM on mobile. In the new technology role currently working on Beacons, Integrated Mobile Marketing strategies, connecting physical and digital world with technology innovations like Surfaces and Wearables. Commerce has been an integral part of the journey in connecting the user journey to the logical goal of purchase and I work with our existing clients on enabling E-commerce for their brands including working with big e-retailers in the region.