Lia has been in the advertising and communications industry for over 20 years where she spent most of the years in multinational agencies such as FCB, EURO RSCG, Y&R, Wunderman and Leo Burnett, with a wholesome experience in brand advertising, marketing service and public relations. Today, Lia is the managing director of FAB Indonesia, one of the largest and fastest growing tech-based creative business platform in Indonesia with over 30 creative companies in the network. She also sits as board of advisor at YCAB Foundation and a fellow of Asia Society’s Asia 21.