Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Thursday, May 19, 2022

Welcome Address
9:30 AM - 9:40 AM

Moneka Khurana, Country Head & Board Member India, MMA Global - India

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Inaugural Keynote
9:40 AM - 10:00 AM

Amit Jain, MMA India Board Chair; Managing Director, L'Oréal India

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What it takes to Build Winning Marketing Organisation?
10:00 AM - 10:15 AM

Dr. Sundar Bharadwaj, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business

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Commerce for many Indias
10:15 AM - 10:35 AM

Sankalp Mehrotra, MMA India Board Member; Vice President of Monetization, Flipkart

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(8.78 MB, Adobe PDF)

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5 principles to build online experiences in Indian Languages
10:35 AM - 10:55 AM

Pratyush Sinha, Mobile Transformation Lead, Google India

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(7.63 MB, Adobe PDF)

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The Metaverse: What is it? Who is it for? Who will build it?
10:55 AM - 11:15 AM

Arvind Neelakantan, Technology Evangelist , Epic Games

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Road to the Metaverse: Interaction and Immersion
11:15 AM - 11:35 AM

Arun Srinivas, Director and Head, Global Business Group, India, Meta

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Keynote: From Mythos to Socios to Ethos
11:55 AM - 12:20 PM

Eika Chaturvedi Banerjee, Founder & CEO-Eikam |Board Member| Oxford Chevening Fellow, Eikam Resonance

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Why the Lockscreen is the next big thing for brands!
12:20 PM - 12:50 PM

Sneha John, Director Marketing, Swiggy

Steve Vinod, Senior Marketing Manager - Sales Marketing Lead, Meesho

Diptakirti Chaudhuri, VP Marketing, Bajaj Auto

Atul Sharma, Media Lead INSWA, Coca-Cola Company

Moderator:

Vasuta Agarwal, SVP and GM, Consumer Platform Advertising, InMobi

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Innovative Use of Voice & Audio in Advertising
12:50 PM - 1:10 PM

Karthik Nagarajan, Chief Content Officer , Wavemaker

Anil Viswanathan, Senior Marketing Director, Mondelez India

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Unveiling: Modern Marketing Reckoner - Building Winning Marketing Organisations
2:00 PM - 2:30 PM

Shekhar Banerjee, Chief Client Officer and Office Head, West, Wavemaker

M.V.S. Murthy, Head – Marketing, Digital and Corporate Communication, Tata Asset Management Limited

Pawan Sarda, Group CMO (Marketing, Digital & e-Commerce), Future Group

Karthik Nagarajan, Chief Content Officer , Wavemaker

Moneka Khurana, Country Head & Board Member India, MMA Global - India

Moderator:

Vineet R. Ahuja, Managing Director - Strategy & Consulting, Accenture India

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The Need for Antivirus in Digital Marketing
2:30 PM - 3:00 PM

Jahid Ahmed , Vice President and Head - Digital, Content and Social Media Marketing, HDFC Bank

Imran Kantawala, VP & Head: Digital Marketing, Sharekhan Ltd, part of the BNP Paribas group

Moderator:

Dhiraj Gupta, CTO & Founder, mFilterIt

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Marketing & Beyond - A Fireside Chat with Manisha Lath Gupta
03:00 PM - 3:30 PM

Manisha Lath Gupta, Marketer, Entrepreneur and Sustainability Practitioner,

Sonali Krishna, Editor, ET Now

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Keynote: Future Consumer Engagement with Beauty
03:30 PM - 03:50 PM

Asmita Dubey, Global Chief Digital & Marketing Officer and Member of the Executive Committee, L'Oréal

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Cutting Cha(i)t with Sukhleen & Cyrus
3:50 PM - 4:20 PM

Sukhleen Aneja, MMA India Board Member; Chief Executive Officer, The Good Glamm Group

Cyrus Broacha, Indian TV Personality and Podcaster,

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First Party Data – The Value Lever for Digital Marketing
4:20 PM - 4:50 PM

Anuj Kumar, Co-founder, Chief Revenue & Operating Officer, Affle

Dippak Khurana, Co-founder & CEO, Vserv

Tejinder Gill , General Manager, The Trade Desk, India

Moderator:

Deepak Bakshi, Managing Director, Accenture Strategy & Consulting, India, Accenture

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Keynote Session: Future of Virtuality
4:50 PM - 5:20 PM

Gerd Leonhard, Futurist, Keynote speaker, Author,

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Virtuality - An India Perspective
5:20 PM - 5:30 PM

Puneet Avasthi, Senior Director- Specialist Businesses Insights Division, Kantar

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(23.58 MB, Adobe PDF)

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Closing Remarks
5:30 PM - 5:35 PM

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Friday, May 20, 2022

Welcome Keynote - WMO Theme Explained
10:30 AM - 10:40 AM

Prasanth Kumar, MMA India Co-Chair; Chief Executive Officer, South Asia, GroupM

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Enabling commerce for the next wave of digital Indians
10:40 AM - 11:00 AM

Naren Ravula, VP, Head of Product Strategy & Deployment, Flipkart

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(7.7 MB, Adobe PDF)

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Metrics that Matter
11:00 AM - 11:30 AM

Sandeep Bhushan, Director and Head of GMS,India,Meta, MMA India Board Member

Pratham Hegde, Director and Head of Measurement, India, Meta,

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Unveiling: Brand Safety Reimagined - A toolkit for the modern marketer
11:30 AM - 12:00 PM

Geetanjali Bhattacharji, Executive Director, Africa, India & Middle East | Advisory Services , EY

Arvind R P , MMA India Board Member; Director of Marketing and Communications, McDonald’s India

Chintan Soni, Vice President , Madison Digital

Nitin Gupta, Founder & CEO, Xapads

Moneka Khurana, Country Head & Board Member India, MMA Global - India

Moderator:

Faisal Kawoosa, Founder, TechARC

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Keynote: Winning in the Evolving Marketing Landscape
12:00 PM - 12:30 PM

Rishad Tobaccowala, Author of Restoring the Soul of Business: Staying Human in the Age of Data, Advisor | Speaker | Educator

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Fireside Chat: The Metaverse is the Medium
12:30 PM - 12:50 PM

Dolly Jha, MMA India Board Member; Country Head - Nielsen Media , South Asia, Nielsen India Pvt Ltd

Rohit Dadwal, Managing Director, MMA APAC

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Keynote: How the role of marketing is changing and what it takes to win?
12:50 PM - 1:10 PM

Lou Paskalis, President and Chief Operating Officer, MMA Global

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Unveiling : Modern Marketers' Guide to leveraging Data & MarTech
1:10 PM - 1:40 PM

Prashant Singh, Country Manager, India, RTB House

Kunal Aman, Head Of Marketing & Communications - Indian Subcontinent, SAS, India & Japan

Moneka Khurana, Country Head & Board Member India, MMA Global - India

Moderator:

Neeraj Pratap Sangani, CEO, Hansa Cequity

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Holistic Marketing
1:40 PM - 1:55 PM

Rajesh Ramakrishnan, MMA India Board Member; Managing Director, Perfetti Van Melle India

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(637.37 KB, Adobe PDF)

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Closing Remarks
1:55 PM - 2:00 PM

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