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The Great Debates - the Role of the Chief Digital Officer
Is the CDO Role More Important Than Ever?
POSSIBLE - Embrace the Impossible
April 17-19, 2023 | Miami Beach, Florida
POSSIBLE
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Download CDO Perspectives 2022
A compilation of the results from 50 interviews and a quantitative market research survey of more than 100 CDOs across more than 20 industries.
The State of CDO Benchmark Survey
A statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022
Advertising and the Present Moment
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Attribution is Hard: Is MTA Worth the Effort?
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Presented by
Overview
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VAUX Podcast
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IMPACT India 2022
Speaker Presentations
#ShapeTheFuture
Speaker Presentations
Presentations the MMA has permission to post are available for viewing and download below.
View the full agenda
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Thursday, May 19, 2022
Welcome Address
9:30 AM - 9:40 AM
Moneka Khurana
, Country Head & Board Member, MMA Global - India
Watch the Full Session
Inaugural Keynote
9:40 AM - 10:00 AM
Amit Jain
, MMA India Board Chair; Managing Director, L'Oréal India
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What it takes to Build Winning Marketing Organisation?
10:00 AM - 10:15 AM
Dr. Sundar Bharadwaj
, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business
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Commerce for many Indias
10:15 AM - 10:35 AM
Sankalp Mehrotra
, MMA India Board Member; Vice President of Monetization, Flipkart
Download Presentation
(8.78 MB, Adobe PDF)
Watch the Full Session
5 principles to build online experiences in Indian Languages
10:35 AM - 10:55 AM
Pratyush Sinha
, Mobile Transformation Lead, Google India
Download Presentation
(7.63 MB, Adobe PDF)
Watch the Full Session
The Metaverse: What is it? Who is it for? Who will build it?
10:55 AM - 11:15 AM
Arvind Neelakantan
, Technology Evangelist , Epic Games
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Road to the Metaverse: Interaction and Immersion
11:15 AM - 11:35 AM
Arun Srinivas
, Director, Head of Ads Business (MBG), India, Meta
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Keynote: From Mythos to Socios to Ethos
11:55 AM - 12:20 PM
Eika Chaturvedi Banerjee
, Founder & CEO-Eikam |Board Member| Oxford Chevening Fellow, Eikam Resonance
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Why the Lockscreen is the next big thing for brands!
12:20 PM - 12:50 PM
Sneha John
, Director Marketing, Swiggy
Steve Vinod
, Senior Marketing Manager - Sales Marketing Lead, Meesho
Diptakirti Chaudhuri
, VP Marketing, Bajaj Auto
Atul Sharma
, Media Lead INSWA, Coca-Cola Company
Moderator:
Vasuta Agarwal
, SVP and GM, Consumer Platform Advertising, InMobi
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Innovative Use of Voice & Audio in Advertising
12:50 PM - 1:10 PM
Karthik Nagarajan
, Chief Content Officer , Wavemaker
Anil Viswanathan
, Senior Marketing Director, Mondelez India
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Unveiling: Modern Marketing Reckoner - Building Winning Marketing Organisations
2:00 PM - 2:30 PM
Shekhar Banerjee
, Chief Client Officer and Office Head, West, Wavemaker
M.V.S. Murthy
, Head – Marketing, Digital and Corporate Communication, Tata Asset Management Limited
Pawan Sarda
, Group CMO (Marketing, Digital & e-Commerce), Future Group
Karthik Nagarajan
, Chief Content Officer , Wavemaker
Moneka Khurana
, Country Head & Board Member, MMA Global - India
Moderator:
Vineet R. Ahuja
, MMA India Board Member; Managing Director - Strategy & Consulting, Accenture India
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The Need for Antivirus in Digital Marketing
2:30 PM - 3:00 PM
Jahid Ahmed
, Vice President and Head - Digital, Content and Social Media Marketing, HDFC Bank
Imran Kantawala
, VP & Head: Digital Marketing, Sharekhan Ltd, part of the BNP Paribas group
Moderator:
Dhiraj Gupta
, CTO & Founder, mFilterIt
Watch the Full Session
Marketing & Beyond - A Fireside Chat with Manisha Lath Gupta
03:00 PM - 3:30 PM
Manisha Lath Gupta
, Marketer, Entrepreneur and Sustainability Practitioner,
Sonali Krishna
, Editor, ET Now
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Keynote: Future Consumer Engagement with Beauty
03:30 PM - 03:50 PM
Asmita Dubey
, Global Chief Digital & Marketing Officer and Member of the Executive Committee, L'Oréal
Watch the Full Session
Cutting Cha(i)t with Sukhleen & Cyrus
3:50 PM - 4:20 PM
Sukhleen Aneja
, MMA India Board Member; Chief Executive Officer, The Good Glamm Group
Cyrus Broacha
, Indian TV Personality and Podcaster,
Watch the Full Session
First Party Data – The Value Lever for Digital Marketing
4:20 PM - 4:50 PM
Anuj Kumar
, Co-founder, Chief Revenue & Operating Officer, Affle
Dippak Khurana
, Co-founder & CEO, Vserv
Tejinder Gill
, General Manager, The Trade Desk, India
Moderator:
Deepak Bakshi
, Managing Director, Accenture Strategy & Consulting, India, Accenture
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Keynote Session: Future of Virtuality
4:50 PM - 5:20 PM
Gerd Leonhard
, Futurist, Keynote speaker, Author,
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Virtuality - An India Perspective
5:20 PM - 5:30 PM
Puneet Avasthi
, Director, Specialist Businesses, Insights Division, Kantar
Download Presentation
(23.58 MB, Adobe PDF)
Watch the Full Session
Closing Remarks
5:30 PM - 5:35 PM
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Friday, May 20, 2022
Welcome Keynote - WMO Theme Explained
10:30 AM - 10:40 AM
Prasanth Kumar
, MMA India Co-Chair; Chief Executive Officer, South Asia, GroupM
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Enabling commerce for the next wave of digital Indians
10:40 AM - 11:00 AM
Naren Ravula
, VP, Head of Product Strategy & Deployment, Flipkart
Download Presentation
(7.7 MB, Adobe PDF)
Watch the Full Session
Metrics that Matter
11:00 AM - 11:30 AM
Sandeep Bhushan
, Director and Head of GMS,India,Meta, MMA India Board Member
Pratham Hegde
, Director and Head of Measurement, India, Meta,
Watch the Full Session
Unveiling: Brand Safety Reimagined - A toolkit for the modern marketer
11:30 AM - 12:00 PM
Geetanjali Bhattacharji
, Executive Director, Africa, India & Middle East | Advisory Services , EY
Arvind R P
, MMA India Board Member; Director of Marketing and Communications, McDonald’s India
Chintan Soni
, Vice President , Madison Digital
Nitin Gupta
, Founder & CEO, Xapads
Moneka Khurana
, Country Head & Board Member, MMA Global - India
Moderator:
Faisal Kawoosa
, Founder, TechARC
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Keynote: Winning in the Evolving Marketing Landscape
12:00 PM - 12:30 PM
Rishad Tobaccowala
, Author of Restoring the Soul of Business: Staying Human in the Age of Data, Advisor | Speaker | Educator
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Fireside Chat: The Metaverse is the Medium
12:30 PM - 12:50 PM
Dolly Jha
, MMA India Board Member; Country Head - Nielsen Media , South Asia, Nielsen India Pvt Ltd
Rohit Dadwal
, Managing Director, MMA APAC
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Keynote: How the role of marketing is changing and what it takes to win?
12:50 PM - 1:10 PM
Lou Paskalis
, President and Chief Operating Officer, MMA Global
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Unveiling : Modern Marketers' Guide to leveraging Data & MarTech
1:10 PM - 1:40 PM
Prashant Singh
, Country Manager, India, RTB House
Kunal Aman
, Head Of Marketing & Communications - Indian Subcontinent, SAS, India & Japan
Moneka Khurana
, Country Head & Board Member, MMA Global - India
Moderator:
Neeraj Pratap Sangani
, CEO, Hansa Cequity
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Holistic Marketing
1:40 PM - 1:55 PM
Rajesh Ramakrishnan
, MMA India Board Member; Managing Director, Perfetti Van Melle India
Download Presentation
(637.37 KB, Adobe PDF)
Watch the Full Session
Closing Remarks
1:55 PM - 2:00 PM
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