•As Chief Content Officer for Wavemaker, Karthik Nagarajan helps brands chart a communication journey that is beyond advertising

•Prior to this, Karthik set up the social media practice for GroupM India and also led the GroupM content practice.

•Before joining GroupM, Karthik set up Nielsen’s online division in India, where he launched their digital audience measurement and advertising effectiveness products

•He was also the country head for NM Incite, the joint venture between Nielsen and McKinsey for social media consulting in India.

•Karthik is a visiting faculty in many prestigious business schools across India and a board member at I-COM (The premier global forum for marketing data & measurement)

•When he is not on his day job, he is a screenwriter, an independent filmmaker and host of “The Filter Koffee podcast”.