MMA DATA Unplugged India - 2nd Edition

MediaBrief | Podcast | Moneka Khurana on MMA India and how it is empowering the growth of modern marketing

Melt | Leveraging Consumer Data For Marketers | A Study by MMA India + EY India

Best Media Info | 91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event

Et Brand Equity |  Marketers rely on a blend of first party and third party data for marketing: MMA-EY report

Best Media Info |  How HT Media is utilising first-party data to help its advertisers

Mint |  91% of marketers leveraged consumer data for marketing in 2022: MMA EY report

FE Brandwagon |  38% of Indian marketers saw performance and growth, and 36% saw brand building as the key focus areas for organisations: Report

MMA SMARTIES India 2022 - 11th Edition

AdGully | MMA India unveils the first-of-its-kind NFT at Smarties 2022

AdGully | MMA India unveils globally acclaimed SMARTIES Business Impact Index

Afaqs | Ogilvy wins creative agency of the year; Wavemaker bags media agency of the year at MMA SMARTIES 2022

Aljazeera | Cadbury Celebrations, Ogilvy, Wavemaker, win big at MMA India’s SMARTIES 2022

Best Media Info | MMA India awards over 89 NFTs to winners at Smarties 2022

Best Media Info | UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021

Financial Express | MMA India introduces its NFTs at its SMARTIES Awards, 2022

MediaNews4u | SMARTIES 2022: Wavemaker India bags Media Agency of the Year

MediaNews4U | MMA India shortlists 155 entries across 27 categories for 11th edition of SMARTIES

MediaBrief | MMA India unveils first-of-its-kind NFT at SMARTIES 2022

MediaBrief | Cadbury Celebrations wins ‘Brand of the Year’ at SMARTIES 2022, Ogilvy bags ‘Creative Agency of the Year’

MELT | Insights, Highlights & D&I at MMA India's SMARTIES Awards [Video Interview]

Social Samosa | Cadbury Celebrations, Ogilvy, Wavemaker, win big at MMA India’s SMARTIES 2022

AdGully | Best Media Info | MediaBrief | MediaBrief | Best Media Info

Best Media Info | Adgully | APN News | Indian Television

MMA Impact India 2022 - 11th Edition

AdGully | MMA launches "VAUX Podcast Series" with IVM Network

AdGully | Why the mobile lockscreen is the next big thing for brands

Best Media Info | 1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study

Best Media Info | How first-party data is a valuable asset that organisations should invest in and what does the future hold?

Business World | Brand Safety Implementation Weak in India: MMA Survey

Campaign India | MMA Impact India 2022: Women are not facing a glass ceiling, they have to tackle a glass cliff - Manisha Lath Gupta

Campaign India | MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan

Campaign India | Experience & Experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

ET Brand Equity | MarTech stack: Does one martech stack fit all? 

Indian Television | The world is now entering the third connected age and it is going to have a huge impact on various areas of advertising and marketing

MediaBrief | MMA India launches toolkit for the modern marketer at MMA Impact 2022

The Financial Express | MMA India hosts MMA Impact India 2022

Social Samosa | MMA India collaborates with IVM to launch podcast series

Social Samosa | How to fight bots wasting your ad spends & running ad fraud

Social Samosa | MMA India launches marketing toolkits at Impact 2022

Best Media Info | Business Khabar | Campaign India | Financial Express | Financial Express (Print) | Free Press Journal (Print) | Social Samosa | Indian Television | 

MMA India 2022 Coverage

AdGully | Here is why marketing awards are important for your brand

Afaqs | Data Dilemma: what to look at in the times of data abundance?

BW Marketing World | Modern Marketing to Engage Consumers Armed with Multiple Gadgets

ET Brand Equity | Does your marketing avatar need a revamp?

Financial Express | TCS among top 50 global brands

MediaNews4U | Here's Why You Need Modern Marketing to Engage Consumers Armed with Multiple Gadgets

Social Samosa | Moneka Khurana of MMA India on brand safety, fast-paced trends, & pandemic's impact

Superwomen 2022: Ask for help & voice your issue when you have one says Moneka Khurana

Campaign India | Opinion: Brand building took a backseat during the pandemic - it's time to rebalance

Exchange4media | How is building martech roadmap different for D2C and established brands

MMA India Reports

State of the Industry 2022 - Modern Marketing In India

Social Samosa | Budgets are the biggest barrier to the growth of digital marketing in India: MMA - WARC report

Winning the 2022 Festive Season with Optimal Media Strategies - in association with Amazon Ads

AdGully | MMA India along with GroupM and Amazon Ads launches ‘Winning the 2022 festive season'

MediaBrief | Consumers cautiously optimistic about festive shopping: MMA India, GroupM, Amazon Ads' 2022 Festive Season playbook

MediaNews4U | 60 pc shoppers remain undecided about their festive purchases: report

The Financial Express | 35% of consumers will increase their spend this Diwali: Report

Afaqs | MediaNews4U

Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future-proofing data

AdGully | Only one in three brands can offer individualised offerings

MediaBrief | https://mediabrief.com/mma-indias-data-privacy-report/

Brand Safety Reimagined: A toolkit for the modern marketer - MMA Brand Safety Council Initiative

ET Brand Equity | Brand Safety is about Assuring Consumers

MediaBrief | 64% of Brand Custodians are Unsure of who is Responsible for Brand Safety in the Organisation: MMA

Best Media Info | 64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021

FE Brandwagon | 69% of consumers prefer using chat interfaces: Report

MediaInfoline | MMA India and GroupM India Launch the Modern Marketing Reckoner 2022

Best Media Info | 71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report

Afaqs | Number of active Internet users to cross 900 million by 2025: report

MSN | 69% of consumers prefer using chat interfaces: Report

MXM India | MMA India releases Modern Marketing Reckoner

Afaqs | Ad fraud: the eternal challenge grows in size

The Financial Express | https://epaper.financialexpress.com/3508547/Mumbai/June-17-2022#page/16/2

MMA India Special Initiatives

Women's Day - March 2022

Afaqs | A Bird's Eyeview of women in Leadership Positions

AdGully | Modern Marketing can upend the paltry 15.5% women's representation on company boards

Devdiscourse | There's need to change way products are marketed in favour of men: Women leaders

ET Brand Equity | There's a need to change the way products are marketed in favour of men

MediaBrief | Women drive 80% of consumer spending: MMA Global India chapter & Kantar roundtable

The Free Pass | Modern Marketing can upend the paltry 15.5% women's representation on company boards

The Times of India | There's need to change way products are marketed in favour of men: Women leaders

Data Unplugged India Series

Express Computer | MMA gears up to host DATA UNPLUGGED webinar series in November

SMARTIES India - 10th Edition

Adgully | MMA announces SMARTIES Business Impact Index 2020

AdGully | 75% marketers expecting an increase in mobile budgets: MMA WARC report

BestMediaInfo | MX TakaTak, Mindshare, Kinnect, Aditya Birla Capital, UltraTech & Affle get top honours at MMA's Smarties India 2021 Awards

BestMediaInfo | MMA India announces 10th edition of SMARTIES India Awards 2021

DailyHunt | 75% marketers expecting an increase in mobile budgets, per MMA WARC reports

BestMediaInfo | Media News4U | Media News4U - MMA WARC Report | MxM

MMA GroupM Modern Marketers' Guide To Connected Consumer Journeys

Afaqs | Voice market expected to grow by 40% by 2022: Connected Consumers Report by MMA & GroupM

AdGully | India shoppers in India expected to reach 500 Mn by 2030

Campaign India | Hindi voice search queries have seen 400% growth YOY: MMA India Playbook

Financial Express | 62% of urban users are researching products online before making any purchase: Report

Business Insider India | Best Media Info | BW Marketing | Daily Hunt | Economic Times | EP.Log | Indian Retailer | Indian Television | MediaBrief | MediaNews4U | Mint | Passionate Marketing | Social Samosa

MMA EY Leveraging Consumer Data for Marketing

AdGully | Vitality of Data in Marketing

Business Insider | While most Indian organisations use a blend of first-party & third-party data for marketing, most marketers are building first-party data: MMA EY Report

ET Brand Equity | 58% organisations acknowledge they have gaps in consumer data: MMA EY survey

Financial Express | 71% Indian organisations use a blend of first-party data and third-party data: Report

MediAvataar India | Indian marketers are committed to increase the use of consumer data for marketing purposes

The Hindu | Indian marketers to increase dependence on consumer data: EY Study

AdGully | Best Media Info | Campaign India | DailyHunt | Daily News Catch | Filter News | MediaNews4u | NewsToday | Times Now Business | Techi live | The Drum | Zoom News 

MMA India 2021 Coverage

AsiaLoopers | Modern Marketer's Guide to MarTech Maturity

Brand Equity | Marketing in the Times of COVID

EP.Log | Future of Mobile Marketing ft. Moneka Khurana, Country Head - MMA India

Exchange4Media | 'Brands should be spending 10-15% of their marketing budgets to combat ad fraud'

FE AdFraud Summit | A Marketer's Guide to the MarTech Galaxy

MELT | How the MMA can help the Modern Marketer

ValueFirst - The Digital Couch | Telling Stories to the World with Moneka Khurana (MMA India)

VoiceTalks | Voice For Marketers

MMA IMPACT India - 10th Edition

Deccan News | MMA closes the first day of IMPACT 2021

Telangana Today | MMA concludes first day of IMPACT 2021

Media News4U | MMA wraps IMPACT 2021 with Day 2

Times Now | Marketing in times of COVID

Times of India | MMA IMPACT evangelises modern marketing capabilities

Adgully | Businessworld Experiential | Business Insider | DailyHunt | India TV | Media News4U | Medium | News Today | Nyoooz | Passionate Marketing | Times of India

The Voice Playbook

Adgully | MMA & Isobar India launch ‘The Voice Playbook' 

Branding in Asia | MMA & Isobar release report highlighting the future of Voice Technology

Brand Insider | Voice Search queries in India are growing at 270% per year: MMA & Isobar Report

Adobo Magazine | Best MediaInfo | Brand Equity | Campaign Brief Asia | Cathelete | Hitech Glitz | India News Republic | Indian Television | Media Brief | Mediainfoline | Medianews4U | Mint |SNS Access | Tech Feed Data | Technology For You | Techno Support

Announcing Amit Jain as New Board Chair

Afaqs | India names Amit Jain as Chairperson of MMA India Board of Directors

Financial Express | Amit Jain named as chairperson of MMA India board of directors

AdGully | ET Brand Equity | Mint

Modern Marketing Reckoner – MMA India Annual Report

ET Brand Equity | Digital media budgets, e-com selling on rise in India: Modern Marketer Reckoner report

DailyHunt | MMA Releases the Modern Marketer Reckoner in Collaboration with GroupM

Media4growth | MMA-GroupM report offers post-Covid market reckoner

Adgully | Afaqs | Best Media Info | Business World - Everything Experiential | Business Insider India |Financial Express | Indian Television | MediaNews4U | Social Samosa

SMARTIES India 2020

Adgully | MMA Announces 2020 SMARTIES winners for Excellence in Mobile Advertising

Best Media Info | MMA announces 2020 Smarties winners for excellence in mobile advertising

Campaign India | MMA Smarties 2020: Isobar, Aditya Birla Capital, Spotify, Netflix and Affle take top honours

MediaNews4U | MMA announces 2020 SMARTIES™ winners for Excellence in Mobile Advertising

Mobile Marketing Ecosystem Report 2020

DailyHunt | Mobile Marketing Association and GroupM launch Mobile Ecosystem Report 2020 

Exchange4media |Smartphone user base likely to reach 700 million mark by 2023: MMER 2020 

AdGully | OTT players to invest Rs 2.5 bn in content creation & distribution: MMA-GroupM 

Business Insider | Best Media Info | Business World | Livemint | Medianews4u.com | News18 | Outlook | Television Post | The Weekend Leader | WARC

MMA SMARTIES India 2020

Adgully | MMA Announces 2020 SMARTIES winners for Excellence in Mobile Advertising

Best Media Info | MMA announces 2020 Smarties winners for excellence in mobile advertising

Campaign India | MMA Smarties 2020: Isobar, Aditya Birla Capital, Spotify, Netflix and Affle take top honours

MediaNews4U | MMA announces 2020 SMARTIES™ winners for Excellence in Mobile Advertising

Mobile Marketing Ecosystem Report 2020

DailyHunt | Mobile Marketing Association and GroupM launch Mobile Ecosystem Report 2020 

Exchange4media |Smartphone user base likely to reach 700 million mark by 2023: MMER 2020 

AdGully | OTT players to invest Rs 2.5 bn in content creation & distribution: MMA-GroupM 

Business Insider | Best Media Info | Business World | Livemint | Medianews4u.com | News18 | Outlook | Television Post | The Weekend Leader | WARC

SMARTIES India 2019

Campaign India | Smarties India 2019 shortlists announced 

APN News | MMA India announces Marketer only Jury for Smarties 2019 Awards 

Express News | Mindshare India and Madison Communications celebrate most wins at 2019

Best Media Info | Express News | India Media Avataar | Indiantelevision | Live Chennai.com | MxM | NewsToday.net | The Week India

MMA & Decision Lab: Ad Fraud India Report

Economic Times | India leads mobile ad fraud across Asia: Report

Deccan Chronicle | India has high incidence of mobile ad frauds

Best Media Info | Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report

afaqs! | Brand Equity | Business Insider | Business Standard | Campaign India | Dailyhunt | Outlook | The Asian Age | The Weekend Leader | ZeeNews

MMA Impact India 2019

afaqs! | The future of mobile marketing, according to industry experts...

Best Media Info | Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019 

AdGully | Moneka Khurana shares the key trends that emerged in 2019

Afaqs! | Business World | Business World | Campaign India | Dailyhunt | Financial Express | Indiantelevision | MediaNews4u | Mobility India | Television Post