Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation. DATT’s Mission is to empower marketers with the best understanding of the evolving data landscape and build winning data strategies.

Here is a short video of our Global CEO, Greg Stuart sharing a brief introduction about DATT and its purpose.​

At MMA we are seeing data becoming a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in a state of rapid change with constantly changing dynamics and increased regulation.

In context to the same, MMA India is hosting the DATA UNPLUGGED webinar series to power marketers with the best understanding of the evolving data landscape, building winning data strategies that are transparent / compliant, and data-centric organisations to drive better business outcomes and customer experiences.