State of the Industry 2022 - Modern Marketing In India | MMA Global

State of the Industry 2022 - Modern Marketing In India

November, 2022
Education Section: 

The State of Modern Marketing in India - a report in collaboration between MMA APAC and WARC - examines how the industry is approaching these challenges, focusing on current trends and future opportunities. To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.

Findings from this study suggest that over a third (36%) of Indian marketers will spend more than 60% of their budgets on digital marketing, compared to 25% of APAC marketers overall.

Highlights from our report at a glance:

  • In India, OTTs are regarded as one of the most important aspects that influence consumer behaviours.
  • 19% of Indian marketers are investing in AR/VR in efforts to promote marketing advancements.
  • A majority of marketers are using data analytics and collection to drive improvements in their digital marketing.
  • 69% marketers expect the metaverse to significantly impact digital marketing.
  • 36% of budgets are the biggest barrier to the growth of digital marketing in India.

Get a cross-market view of the report and see how India stacks up versus other markets in APAC - Click here



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