Imran Kantawala has over 16 years of experience in Digital Marketing & leads the function at Sharekhan Ltd, part of the BNP Paribas group. He has worked at organisations like Mahindra Finance, Performics & iProspect in the past. He has spent many years at some of the largest Performance agencies, solving brands unique media problems across various sectors with BFSI being the core industry of Focus working on brands like ICICI Bank, Tata AIG, SBI Life, Standard Chartered Bank, ABSLI, etc. He has a strong understanding of Brand building media campaigns working on Brands like Parle, Singapore Tourism Board, etc. Imran specialises in all aspects focussed towards business acquisition, web analytics and improving ROI of brands.