Dolly has ~25 years of rich experience and leads the Media Business for Nielsen in South Asia. She steers Nielsen’s efforts in providing entities across the South Asian media, marketing and entertainment industry - including Advertisers, Agencies and Content Creators with a view of Total Audience and our principle of #OneMediaTruth.
Dolly leads Nielsen engagement with the various joint industry committees in India. Under her leadership, Nielsen India has launched various industry-first solutions to bridge existing gaps in Media Measurement in India. Prior to this, she led the Consumer Insights and Innovation businesses for CPG at Nielsen. Before joining Nielsen, Dolly has been with IMRB. She has also had a stint on the Advertiser side where she led the Consumer Insights Business for ITC Foods.