Chintan Soni | MMA Global

Chintan Soni

Chintan Soni
Vice President
Madison Digital
Chintan is a Vice President – Digital Products & Performance Marketing at Madison. He comes with 15+ years of total experience in this domain. He heads digital planning and data science division, deploying cutting-edge Ad-Tech and Mar-tech products across clients like McDonalds, Pidilite, Abbott, Godrej, Honda, TVS, IDFC First Bank to name a few.
He is passionate about understanding behavioral economics using data and analytics as core back-bone and deploying the exciting array of new age technologies in like ML, R, Big-query, ADH for data sciences and the possibilities they offer in how brands talk to consumers.