Neeraj loves solving customer problems with the help of technology and data. He currently leads Hansa Cequity, India’s largest connected CX service provider. Neeraj operates at the intersection of marketing and technology and is committed to building world-class solutions to cater to the best businesses and brands in India.
Neeraj is a CXM & marketing specialist with experience in business/marketing consulting, brand building, strategic marketing and digital marketing. He has developed and executed CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Retail and Durables. He has worked on blue-chip clients like Mahindra & Mahindra, Royal Enfield, HDFC, Westside, Tata Play, Raymond, Aditya Birla Capital, Bajaj Auto, Nippon India Mutual Fund, Mercedes-Benz, Gillette, Hindustan Times, FedEx , ICICI Prudential Life Insurance to name a few.
Neeraj is the founder of the blog - CXM Lab. It is a learning ground to express thoughts, ideas and tools that will enable Marketers, CIOs, CTOs and CDOs to think, reflect and make the right choices for their brands and organisations. Click here to check it out and engage - https://www.cxmlab.com
Neeraj is an Alumni of UCLA Anderson School of Management. He is a keen proponent of Behavioural Science and is a certified professional from the Institute of Data & Marketing, London and Behavioural Economics in Action from the Rotman School of Management, Toronto.
He is an avid theatre enthusiast. He writes, directs and acts in Hindi plays. His Play - 'Kashmir. Hum Kya Chahte?' has been performed across Mumbai including the Kala Ghoda Arts Festival in 2017. His new play - The Apostrophe in my Life has also been well received and is playing at theatres currently.