We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have regular running water, but own smartphones. Digital marketing has a significant influence on people’s interactions, work, purchases and life habits. As such, companies today need to adapt to modern marketing requirements by effectively using the tools that digital marketing provide one access to. Here comes tomorrow, the epicenter of which is mobile – closer, personalized, powerful.
This is about to further explode with the spread of 5G, AI, and other emerging technologies. Mix in a growing generation of screenagers and mobile obsessed consumers, and you have a once-in-an-era transformation in the way brands and their customers interact. This last statement holds true even more for Indonesia considering we are a mobile first country.For marketers this means adapting to marketing in a mobile connected world – creating customer experiences that matter and are meaningful. The connected consumer generation defines how we need to transform, change and deliver relevancy.
Our esteemed panel brings together marketing thought leaders and tech experts whose work is designed to benefit tomorrow’s consumers and their changing mindset.
Indonesia has the fourth largest youth market in the world (MMA+WARC survey). The mobile and tech savvy audience in Indonesia is considered ‘digital natives,’ spending large amounts of time on social media and online. Purchase decisions are mainly driven by peers and recommendations from friends and family. Interestingly leisure and entertainment, including gaming are the sectors seeing the most innovation.
This panel of speakers will discuss strategies on how to develop relevant influencer partnerships, leverage content optimization , and built a new community platform that gives the audiences the tools they need to connect and inspire.