Itamar Benedy | MMA Global
Itamar Benedy
Co-Founder & CEO

Itamar Benedy is Co-founder & CEO of, the world's leading in-game advertising platform that brings the sophistication of digital advertising into video gaming and esports. Anzu, which partners with some of the biggest games and brands in the world, raised more than $8M from WPP, Bitkraft, and Axel Springer. Prior to his role at Anzu, Itamar served as the CEO of Glispa, a leading advertising firm with nine international offices and more than €100M in annual revenues. As part of his tenure at Glispa, Itamar led acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Itamar also served as the VP Marketing at and, where he helped the company grow into a market-leading fitness firm and led the transformation of mHealth into a business with over 40 million downloads across 30 apps. He was also nominated for Forbes Israel 30 under 30 in 2016.