Working in the media industry for 20 years with agency roles in Manila, Singapore and Asia Pacific. Roles include strategy, business development, media planning & buying, client leadership, and consumer profiling experience for different Asian markets and audiences.

Worked on leading local and multinational brands in diverse categories such as banking and finance, consumer packaged goods, and technology.

Past and present clients include: Nestle, Jollibee, GSK, PT Mayora, Johnson & Johnson, Standard Chartered Bank, American Express, Unilever, Google, Facebook, Singapore Press Holdings.