Anggi is the Head of Media in PT Samsung Electronics Indonesia, driving the media efficiency and digital transformation in Samsung across all product category. She is a digital marketing and media professional with 12 year of experience in the media planning strategic and digital media transformation.
Prior to Samsung, she also had a very extensive and wide experience in the media agency side; working at global media agency giant Wavemaker (under GroupM) and Dentsu Network. During her tenure in Wavemaker, she received one of the key category of the GroupM Emmies Award as the winner of "We Are The Pioneer" category, as she had been very instrumental in growing and managing the agency's digital business. She also has been mentoring up to 50+ people in their journey to become digital marketing and media professionals under her leadership over the past 10+ years of her professional experience. One of many of things that she is enjoying and most proud of is to develop people to become a passionate digital marketing professional and watch they reach success in their career path.