A true citizen of the world, Adrian has led strategy development across every continent except Antarctica. His journey has afforded him the opportunity to work across numerous categories with well-respected and iconic brands, including Apple, Mastercard, Microsoft, Unilever, Rolex, Ford, Johnson & Johnson, Edgewell, HSBC, the Singapore Tourism Board, the Olympic Games, Nissan, the Nelson Mandela Foundation, and others.
Over the years, he’s developed a deep passion for helping brands fulfil their true potential in emerging markets around the world, as well as helping clients transform the way the connect with consumers, embracing data-led, consumer-first communications models to drive superior effectiveness.
His unique and holistic approach to work that works has translated into industry recognition too, having won numerous effectiveness awards (Effies, WARC, AMES, and others) and creative accolades (Cannes Lions, D&AD, One Show, Clios, and others) – including prior success at the MMA Smarties APAC 2016 having won Best in Show, 3 Golds, and 1 Silver for his work on Masterpass by Mastercard.