We all know the importance of having a mobile strategy, but why are so many companies failing to create successful mobile experiences that feels true to the brand? In this session, Jonathan Beamer, CMO at Monster will discuss how it is standing out and offering more value through mobile, explore the secret sauce to Monster’s approach: a deep understanding of and commitment to the people who make them a leader, and discover how to create people-inspired mobile experiences that drive greater business success.

This session shares key findings from a year-lo​ng study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Professor Neil Morgan, PetSmart Distinguished Chair in Marketing, Kelley School of Business, Indiana University as he shares a new model for the organization of marketing work centered on the selection of value equation, development of growth stacks, the creation of organizational linkages, and the design of Data loops. Attendees will hear examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.

Digital technologies are not just threat to existing businesses but they also offer endless opportunities, but it requires re-imagining your business. Using several case studies and his ten-years of research, Sunil Gupta, Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School will demonstrate how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era – their strategy, value chain, customer engagement, and organization structure.