Digital technologies are not just threat to existing businesses but they also offer endless opportunities, but it requires re-imagining your business. Using several case studies and his ten-years of research, Sunil Gupta, Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School will demonstrate how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era – their strategy, value chain, customer engagement, and organization structure.