Radhika helps brands harness Google’s data to foster innovation and growth. She joined Google from IRI where she was a Partner Lead in the CPG vertical. In this role, she helped brands leverage drive sales through people-based ad targeting and sales lift measurement. Radhika also has experience leading campaign strategy & measurement from Catalina and programmatic buying from Accuen. Radhika’s digital-centric background coupled with a decade in the CPG industry has made her a strategic force in leveraging data to drive growth. She holds an M.Sc in Integrated Marketing from Northwestern University and B.Sc degrees in Finance & Accounting from the University of Illinois.