Mr. Rogers is the Head of Marketing for SITO and the Founding Managing Director of the Institute for Consumer Behavior and Location Sciences, the education and research arm of SITO. The Institute’s mission is to bring to light best practices in leveraging the power of real-time location data to serve as a foundational signal to better understand consumer behavior and to improve consumer engagement and marketing effectiveness to drive business outcomes. The Institute convenes a Leadership Council of world-leading marketers, data scientists and academics at the forefront of the location data intelligence revolution https://institute.sitomobile.com.
He is a veteran of Forbes Media, having run marketing and founding its Insights research arm and CMO Practice, incorporating editorial, research and events for marketing leaders, including the Forbes CMO Summit and the CMO Network. He also continues to write a column for the publication. He was part of the leadership team that grew Forbes.com into the world’s leading business site and served as the firm’s Chief Brand Officer, Chief Insights Officer and Head of the CMO Practice. He is the author of three books, including most recently “Profitable Brilliance: How Professional Service Firms Become Thought Leaders” available on Amazon https://amzn.to/2oUlxx1