Carissa Ganelli is the Chief Digital Officer for Subway® restaurants. In her role, she is responsible for the company’s global digital strategy and leads Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.
With more than 20 years of digital experience, Carissa manages all aspects of Subway Digital, including product innovation and management, and digital marketing.
Carissa joined Subway as Vice President of Marketing Technology in 2016. Prior to this, Carissa was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, enews.com and Coopers & Lybrand Consulting. Carissa has a Bachelor of Arts from Bryn Mawr College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.