Lisa is the Sr. Director of Media for Conagra Brands, where she oversees media planning and buying across all channels for Conagra’s robust 90+ brand portfolio. Throughout her career, Lisa has inspired brands to think differently about their approach to media. By advancing digital and programmatic strategies, increasing transparency, and building strong partnerships with vendors and agencies, Lisa has worked to transform the overall media mix investment for leading brands while enhancing the connection with consumers. Lisa is a passionate champion of the shift to digital and programmatic buying, demonstrating that digital is an essential part of any marketer’s mix.
Prior to joining Conagra Brands, Lisa was the Director of Media for Walgreen’s Boots Alliance. Lisa has also held leadership positions at AOL, Digitas and Starcom MediaVest Group driving digital media and integrated media strategy for high profile brands such as P&G, Kraft Foods, Kellogg’s, and Sears.
Lisa has earned both personal accolades and awards on behalf of her clients, including a Gold Effie in 2011 for Best Media Idea for Kraft Foods’ “Real Women of Philadelphia” and was recognized by Brand Innovators as best ’40 Under 40’. Lisa holds an MBA in Marketing from Loyola University Chicago Graduate School of Business and BA’s in Psychology and Communication Studies from The University of Michigan. She resides in Chicago, IL.