apps

A New Comprehensive Mobile Monetization Global Landscape Released by inneractive

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.

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Pushed Severe Weather Alerts Now Available in AccuWeather Android App

Pushed Severe Weather Alerts Now Available in AccuWeather Android App

STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.

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AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers

AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers

STATE COLLEGE, Pa. March 28, 2012 – AccuWeather’s partners include the top 10 mobile handset manufacturers responsible for 85% of the devices shipped worldwide. In 2011 alone, the global distribution of AccuWeather mobile applications exceeded more than one quarter of a billion devices.

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AccuWeather Wins Mobie for Best iPhone App

AccuWeather Wins Mobie for Best iPhone App

STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.

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Weather is Beautiful in New AccuWeather App for iPad

Weather is Beautiful in New AccuWeather App for iPad

STATE COLLEGE, Pa. May 07, 2012 – AccuWeather’s new, art-inspired iPad app is a beautiful display of weather graphics and information. It has a creative, vintage design and even more features, such as a hurricane center, choices for how the detailed and local 15-day forecasts are displayed, and full support of the Retina display on the new iPad.

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AccuWeather Launches New iPad App - Courtyard Hotels First to Leverage New Features and Design, Including New Ad Placements

AccuWeather Launches new iPad App

Courtyard Hotels First to Leverage New Features and Design, Including New Ad Placements

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FunMobility Launches AppWidgets Mobile Marketing Tool For Businesses

June 12, 2012

Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.

AdColony Brand Impact Study Reveals TV + Mobile Drives Huge Lift Across All Key Brand Metrics

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

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mobile video advertising

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Sponsormob Introduces Alternative Tracking Technology for iOS

In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.

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