If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad networks, RTB, ad servers, rich media, exchanges, and much more.
inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.
Submitted by Sharon Miles on Tue, 07/10/2012 - 14:38
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Pushed Severe Weather Alerts Now Available in AccuWeather Android App
STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.
Submitted by Sharon Miles on Tue, 07/10/2012 - 14:17
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AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers
STATE COLLEGE, Pa. March 28, 2012 – AccuWeather’s partners include the top 10 mobile handset manufacturers responsible for 85% of the devices shipped worldwide. In 2011 alone, the global distribution of AccuWeather mobile applications exceeded more than one quarter of a billion devices.
Submitted by Sharon Miles on Tue, 07/10/2012 - 11:55
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AccuWeather Wins Mobie for Best iPhone App
STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.
Submitted by Sharon Miles on Tue, 07/10/2012 - 11:21
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Weather is Beautiful in New AccuWeather App for iPad
STATE COLLEGE, Pa. May 07, 2012 – AccuWeather’s new, art-inspired iPad app is a beautiful display of weather graphics and information. It has a creative, vintage design and even more features, such as a hurricane center, choices for how the detailed and local 15-day forecasts are displayed, and full support of the Retina display on the new iPad.
FunMobility Launches AppWidgets Mobile Marketing Tool For Businesses
Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.
New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.
In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.
