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Think with Google - The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

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Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Submitted by Eric Espiritu on Fri, 07/11/2014 - 17:53

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Largest Mobile Video Research Study to Date Reveals Five Key Foundations for Marketers and Creatives

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MMA

Mobile Marketing Association

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InMobi Unveils Context-Aware, Interactive Video Ads Platform That Delivers Powerful Narratives

Submitted by Lily Ferguson on Mon, 02/10/2014 - 17:48

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Singapore, February 10, 2014 – InMobi, the world’s largest independent mobile advertising network, today unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Submitted by Iris Mobile on Fri, 06/07/2013 - 15:54

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

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Fundraising/Non-Profit

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Media & Entertainment

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mobile messaging marketing

InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes

Submitted by Marseille Steele on Thu, 11/01/2012 - 18:50

The Challenge:

To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.

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InMobi_Sonic&Sega.pdf

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Media & Entertainment

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InMobi Case Study – Levi’s Curve ID Campaign

Submitted by Marseille Steele on Wed, 10/31/2012 - 17:32

The Challenge:

Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).

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InMobi_Levis.pdf

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Retail

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demographic targeting

InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea

Submitted by Marseille Steele on Wed, 10/31/2012 - 17:23

The Challenge:

Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.

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InMobi_RadioAlarm.pdf

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General

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InMobi Case Study – Canon PIXMAtown Campaign

Submitted by Marseille Steele on Wed, 10/24/2012 - 16:20

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

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InMobi_Canon.pdf

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Retail

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InMobi Case Study - Samsung Q3: Interactive Rich Media Ad Unit During the Olympics

Submitted by Marseille Steele on Thu, 10/18/2012 - 14:30

The Objective:

Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was  to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.

The Solution:

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InMobi_SamsungOlympics.pdf

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General

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