Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.
InMobi conceptualized and designed an interactive rich media ad unit where the landing page provided a preview of the contest and illustrated the merchandise that users could redeem. To see the full details of the contest, users had to slide their finger on the ad unit that animated a page tearing visual. The page tearing visual then revealed where users could learn more about the contest, or simply visit Canon PIXMAtown’s Facebook page or official site for more details. To promote wireless connectivity with PIXMA, at the bottom of both mobile landing pages, users got to download PIXMA Canon Easy-Photo Print application and print their item wirelessly. This visual was in line with Canon PIXMAtown’s concept of promoting the artist inside their users.
1) Average time spent on the ad unit was 4.5x more than industry average.
2) Average engagement rate on the ad unit was 2.5x more than industry average.