Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.
InMobi designed an interactive rich media ad unit where Samsung’s Official TVC was displayed on the landing page. At the end of the video, InMobi embedded a mini quiz about the features of Samsung GALAXY S III. After the quiz, users entered their contact details. Samsung analyzed the results and awarded a Samsung GALAXY S III to a chosen user. At the end of the ad, the user could locate the nearest Samsung retailer using Google Maps or visit the official Facebook, Twitter, or YouTube page for further interactions. The overall look and feel of the ad was themed around the London 2012 Olympic Games.
Average time spent on the ad unit was 4.5x more than industry average.