Your customers are finding you faster than you can find them.
It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.
But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.
Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.
