InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes | MMA
November 1, 2012
The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
The Solution:
Graphical display banner ads were run across iOS inventory in North America. The campaign CTR peaked 0.9%, far above the network average.
 
The Results:
Ben Harborne, Brand Manager from
SEGA says, “Mobile advertising on InMobi’s network was a huge success
for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network has been one of the key components to our success.”