InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea | MMA Global

InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea

October 31, 2012
The Challenge:
Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
 
 
The Solution:
An expandable ad was created to use the accelerometer feature of the iPhone, which was activated when a user shook their phones. It demonstrated a key function of the radio alarm app and aroused user interests by creating a highly engaging mobile ad, the first of
its kind in Korea. Specific segments were targeted and the campaign was optimized based on downloads and other feedback.
 
 
The Results:
Mr. Goh, Marketing Manager for Radio Alarm at Ensight Media said, ”Instead of a simple banner ad, expandable ads were used and users showed a great interest and had a higher engagement rate.” The campaign had an impressive CTR of 2. The download rate of the app increased by 26% and Sales increased by 75% during the campaign. The Radio Alarm App reached a #1 rank in the Korean App Store.