Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
An expandable ad was created to use the accelerometer feature of the iPhone, which was activated when a user shook their phones. It demonstrated a key function of the radio alarm app and aroused user interests by creating a highly engaging mobile ad, the first of
its kind in Korea. Specific segments were targeted and the campaign was optimized based on downloads and other feedback.
Mr. Goh, Marketing Manager for Radio Alarm at Ensight Media said, ”Instead of a simple banner ad, expandable ads were used and users showed a great interest and had a higher engagement rate.” The campaign had an impressive CTR of 2. The download rate of the app increased by 26% and Sales increased by 75% during the campaign. The Radio Alarm App reached a #1 rank in the Korean App Store.