mobile | Mobile Marketing Association

Beyond Viewability: Attention Time Drives Better Brand Outcomes

Beyond Viewability: Attention Time Drives Better Brand Outcomes for Mobile Ads

Adtech Innovator Launches First Digital Advertising Platform Based on Attention Time as a KPI

The Definitive Guide to Location Data

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

Google Year in Search Report - India

What Google Search Told Us About User Behavior Online in India

 

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report. 

 

 

Year In Search Report

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Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs. Download the report to learn more about how you can succeed in a mobile-first world: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/Mobi...

Mobile vs Web App Testing

Understand Mobile and Web Testing with Bottle Rocket QA

Businesses need stable apps for their mobile experiences to impact users. That’s why Bottle Rocket clients receive one or more quality assurance (QA) analysts who participate in design and development. Our mobile experiences go through several stages of testing across all required devices. Here’s some insight on one aspect of that process.

Think with Google - An Inside Look at Google's Marketing and Media Strategy

Just published on Think with Google - The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google's Media Lab.

Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps

Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO -- January 19, 2017 -- Tapjoy, the leading mobile monetization and engagement platform, today released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers. One of the main findings from the report, titled “The Changing Face of Mobile Gamers: What Brands Need to Know,” shows that consumers are twice as likely to say they feel relaxed when playing mobile games than they are when using social apps. They also say they feel more focused (35% vs 11%), happier (34% vs 21%), and more engaged (35% vs 20%) on gaming apps than social networking apps.


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Think with Google - Marketing Trends That Defined Google's Year in Search

Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.

Think with Google - Marketing Trends That Defined Google's Year in Search

Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.

Think with Google - The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.